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Brand Insights Manager, Santa Monica, California

CategoryMarketing and Promotions
Job typeFull Time
CountryUnited States
CitySanta Monica
Job Summary:

Hulu's Consumer Insights team is seeking a Brand Insights Manager who will be an outstanding addition to our CMI team. As a Brand Insights Manager at Hulu, you will support its primary research initiatives around brand and advertising as well as the product and audience. Your focus is to work with the Brand Insights team in designing research, interpreting data, translating it into impactful ideas and crafting spectacular Powerpoint/Google Slides reports. The right person for this role is someone passionate about the voice of the consumer and who is a pro at prioritizing multiple complex projects all at once! If you are someone who is likely a stand-out analyst or manager at a top market research firm or working for a content distributor or programmer, then this is an excellent role for you!
  • Direct the process of planning and executing qualitative and quantitative research studies. Much of Hulu's primary research is conducted in-house and candidates should have the ability to write questionnaires, work with various internal databases, analyze raw data, craft reports from scratch as well as communicating and sharing those results with various stakeholders and partners.
  • Work with the Brand CMI and partners in Marketing, Product, and Distribution to understand needs and challenges to frame research objectives and plans
  • Partner with and form relationships with research partners (both internal and external), ensuring adherence to overall efficiencies
  • Synthesize primary and secondary data from multiple sources (e.g.MRI, SNL Kagan, Omdia) to present a holistic analysis to identify market trends and customer insights which translate into measurable ideas and strategies.
  • Stay abreast of television, OTT, and research industry news, trends, and methodologies
  • 5+ years of entertainment research experience, preferably at a market research supplier focused on Entertainment and Media
  • Strong proficiency with Brand Tracking, Brand Positioning, and Creative Ad Testing
  • Knowledge and capability with a variety of market research methodologies and their applications
  • Familiarity working with large quantitative and qualitative datasets
  • Ability to be strategic as well as dive into the data to answer research and business questions
  • Passionate about research, television, marketing, emerging media, and technology
  • Proven PowerPoint and Excel skills as well as survey tools such as Qualtrics/Survey Gizmo
  • Experience with SPSS or other analytical tools such as R/SAS/SQL
  • Proficient with secondary/syndicated research tools (MRI, SNL Kagan, Omdia (formerly IHS/Markit)
  • Results-oriented with the ability to work within strict time constraints while balancing multiple projects
  • Excellent verbal and written communication skills with the ability to interact at all levels of the organization
  • A teammate who is analytical and collaborative with the knack to pivot in a constantly evolving environment
  • BA/BS in social sciences, marketing science, applied research, or related field. Have a strong academic record and analytical background.
  • Experience at a Direct-to-Consumer (DTC) streaming service or a research company working with a DTC streaming service.
  • Advanced statistics capabilities

About Hulu:

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Hulu, LLC , which is part of a business segment we call Hulu .

Hulu, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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