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Performance Marketing Manager, New York, New York

Created02/22/2021
Reference773831BR
CategoryMarketing and Promotions;Disney Streaming Services
Job typeFull Time
CountryUnited States
StateNew York
CityNew York
Zip10001
SalaryCompetitive
Job Summary:

The Performance Marketing Manager serves as a liaison between regional teams and the centralized global teams to co-create cohesive and profitable marketing strategies, develop processes that streamline operations and promote marketing at scale, and continuously monitor and optimize performance to maximize subscriber growth.

The position involves a variety of tasks, including contributing to the marketing strategy and media plans, monitoring competitive trends, analyzing KPIs, and collaborating cross-functionally with all tactical and operational teams (e.g. channel teams, finance, legal, product, etc) to ensure that marketing plans and international strategic initiatives are executed effectively and consistently across the regions.

Responsibilities:

  • Manage the relationship with the regional marketing team and work closely on developing the marketing strategy and coordinating execution between awareness, earned and paid media
  • Analyze marketing and subscriber performance relative to forecasts to provide recommendations for optimization
  • Work with analytics, media and regional team to uncover insights and pursue value opportunities
  • Evaluate market trends and compile detailed competitor analysis (marketing tactics, offers, positioning, pricing, etc) and creative audits (marketing campaigns, landing pages, etc) to inform strategy and testing.
  • Ensure that marketing campaigns leverage best in class tactics and the full capabilities of our ad and tech stacks
  • Identify any inefficiencies or bottlenecks in workflows and collaborate with operating teams on further streamlining creative development, localization and deployment
  • Partner with the central and regional teams to codify, share and scale insights globally

Basic Qualifications:

  • 5+ years of hands-on performance marketing experience
  • International experience, preferably in subscription marketing or ecommerce
  • Experience working with marketing technology, ad operations and creative teams
  • Good understanding of the different areas of marketing (e.g. market research, digital media planning, testing, performance analysis, etc)
  • Strategic mindset and proven ability to identify opportunities that drive high return
  • Strong quantitative skills and proficiency with data analysis tools
  • Must be extremely well organized and detail oriented
  • Demonstrated ability to multitask, prioritize and manage complex projects under pressure
  • Excellent communication & presentation skills


About Disney Streaming Services:

Disney Streaming Services is responsible for developing and operating The Walt Disney Company's direct-to-consumer video businesses globally, including the ESPN+ premium sports streaming service; Disney+, the dedicated streaming home for entertainment from Disney, Pixar, Marvel, Star Wars, National Geographic and BAMTECH Media, a global leader in direct-to-consumer video streaming products and solutions. Our core mission is to deliver global audiences the freedom to access content on their terms across any connected device, time or location. We serve consumers by bringing the world's most beloved characters, timeless stories, legendary athletes, and epic sporting events to global audiences through best-in-class direct-to-consumer video services. We strive daily to imaginatively challenge convention with innovative technology that gives consumers the freedom to access content on their terms across any connected device, time or location.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC , which is part of a business segment we call Disney Streaming Services .

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.
EmployerDisney Streaming Services

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