|Category||Marketing and Promotions;Direct-to-Consumer and International||Job type||Full Time|
Disney+ is one of the leading premium video streaming services in the world. It is the dedicated home for streaming movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. It is available on most internet-connected devices and offers a variety of original feature-length films, documentaries, live-action and animated series and short-form content. Alongside unprecedented access to Disney's incredible library of film and television entertainment, the service is also the exclusive streaming home for the latest releases from The Walt Disney Studios.
Our Disney+ North Asia team is responsible for the launch and day to day operation of the service across Japan, China, Korea, Hong Kong and Taiwan specifically focused on customer acquisition and retention, marketing, partnerships, content programming, research and analytics.
The Senior Manager, Acquisition & Lifecycle Marketing will lead a team to drive all aspects of acquisition marketing, performance media, subscriber onboarding and ongoing customer engagement etc.. The role will own business critical KPIs including but not limited to free trial sign ups, conversion to active subscription, customer retention and customer lifetime value.
The Acquisition & Lifecycle Marketing team will provide deep experience in managing end-to-end direct response campaigns, managing subscriber onboarding and ongoing customer engagement. Besides, the team will also partner closely with other lines of business including Studios, Franchise, Live Entertainment, Parks and Consumer Products to align Disney streaming acquisition and lifecycle marketing plans with cross company priorities to draft off company-wide big beats. The role will work in partnership with the Content team to set and deliver a holistic consumer focused marketing strategy for the business in the market.
The role will be positioned at the heart of decision making for The Walt Disney Company, driving the best audience/subscriber experience and commercial outcome for the business.
About Direct-to-Consumer and International:
Comprised of Disney's international media businesses and the Company's various streaming services, the Direct-to-Consumer and International segment aligns technology, content and distribution platforms to expand the Company's global footprint and deliver world-class, personalized entertainment experiences to consumers around the world. This segment is responsible for The Walt Disney Company's direct-to-consumer businesses globally, including the ESPN+ sports streaming service, programmed in partnership with ESPN; Disney+, the dedicated streaming home for entertainment from Disney, Pixar, Marvel, Star Wars, National Geographic; and the Company's ownership stake in Hulu. As part of the Direct-to-Consumer and International segment, Disney Streaming Services, developer of the ESPN+ and Disney +, oversees all consumer-facing digital technology and products across the Company.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with The Walt Disney Company (Taiwan) Ltd. , which is part of a business segment we call Direct-to-Consumer and International .
|Employer||Direct-to-Consumer and International|