|Category||Marketing and Promotions;Direct-to-Consumer and International||Job type||Full Time|
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, its employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
Disney+ is The Walt Disney Company's new Direct to Consumer video entertainment service targeted to families. The service will consist of long form and short form video built around five key content brands (Disney, Pixar, Marvel, Star Wars and National Geographic) with an appealing and easy to use interface accessed across multiple platforms (e.g. televisions, mobile devices, PCs).
The Nordic Disney+ team is responsible for the day to day operation of Disney+ across the region, specifically focused on customer acquisition and retention, marketing, partnerships and synergy, content programming, research and analytics.
This newly-created role is responsible for providing a consolidated view of ongoing E&A trading performance of Disney+, driving insights and decision-making to optimise sign-ups and subscriber growth, and overseeing the Disney+ annual and quarterly planning process. It works closely with the brand and performance marketing teams, the E&A BD & strategy team, as well as Finance and Analytics teams across the region.
We are looking for a forward-thinking, analytically minded Trading lead to join our Nordic Disney+ team. The purpose of the role is to ensure we have well-defined and socialised targets for sign-ups, marketing budgets, retention and other key DTC metrics, both for the long term and to guide the business on a quarterly, weekly and daily basis.
This role will leverage strategic thinking, ability to pull insights from Disney+ data, bottom-up plans from markets, market intelligence, research and analytics, to synthesise them and define the most appropriate plans for the DTC business.
The Opportunity & Responsibilities:
The Experience We Require From You:
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
About Direct-to-Consumer and International:
Comprised of Disney's international media businesses and the Company's various streaming services, the Direct-to-Consumer and International segment aligns technology, content and distribution platforms to expand the Company's global footprint and deliver world-class, personalized entertainment experiences to consumers around the world. This segment is responsible for The Walt Disney Company's direct-to-consumer businesses globally, including the ESPN+ sports streaming service, programmed in partnership with ESPN; Disney+, the dedicated streaming home for entertainment from Disney, Pixar, Marvel, Star Wars, National Geographic; and the Company's ownership stake in Hulu. As part of the Direct-to-Consumer and International segment, Disney Streaming Services, developer of the ESPN+ and Disney +, oversees all consumer-facing digital technology and products across the Company.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with The Walt Disney Company Ltd. , which is part of a business segment we call Direct-to-Consumer and International .
|Employer||Direct-to-Consumer and International|